Silver jewelry store should be how to choose silver goods

only mastered a certain management skills, you can in the fierce competition today, to win business opportunities wealth. In the limited ten meters of the store, how to make their respective product series are displayed in front of customers, how to make their own flagship products to attract customer attention, silver shop should be how to pick the goods, how should the distribution, is a subject of considerable knowledge.

this is directly affect your store a month down stream of people and the turnover, so the silver jewelry purchase pick the goods is a very important link. Today, we come to share with you how the silver shop should pick goods.


1. what is the main product, the main products are medium competitive price, can shape the store’s personality and diversity of the main commodity groups, can be sold around the charm. Shopping malls in the purchase of the full range, quality standards, content and other aspects of freshness, compared with the advantages of competitive stores.

2. main products should be accounted for the total number of products and how much it should be accounted for the main types of products 20%-30% of the audience, and display location and inventory should account for 65%.

3. main products should be placed in what position the main products should be placed in the front part of the main channel, at the same time have to be linked to the continuity of the goods to be configured.


1. is what promotional products? Is promotional products at lower prices, through the price of charm, so as to increase the number of customers to shop, is also a strategy of price competition on special offer products to attract customers.

2. promotional products should account for the number of products and how much it should promote the types of promotional products should account for the audience of the kind of 20%-30%, while the display position and inventory should account for 20% of the audience.

3. promotional products should be placed in what position? Promotional products should be placed in the sub channel section, and in accordance with the types, categories of separate display.


1. what is the image of the product? Is the image of the product price is high, special impression and style in order to shape the market, increase the display effect, such as some cutting-edge popular products or rare goods, to establish a special atmosphere, shaping shop lattice, play the promotion effect.

2. image products should account for the number of products and how much the image of the product should be accounted for 40% of the type of the audience, and the display position and inventory should account for the audience of 15%.

3. image products should be placed in what position the image of the product to be used in stores and stores in the more conspicuous place, pick the appropriate place, showing the feeling.